Members Login

Newly formed Burts Snacks targets £100m sales after exceptional year

Newly formed Burts Snacks targets £100m sales after exceptional year

Share This StoryShare on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone


10:00 Friday 5 July 2019


Newly formed Burts Snacks targets £100m sales after exceptional year

The award-winning premium snack business will change its name to reflect its growing range of brands as sales soar in first six months of 2019

Following its acquisition of Savoury & Sweet in December 2017, Burts Potato Chips has announced that it will now be known as Burts Snacks, highlighting the company’s commitment to becoming the UK’s leading producer of premium snacking products.

Burts Snacks will continue to manufacture a range of crisps, popcorn, compression popped and flash fried products including Burts Potato Chips, Guinness Crisps, Jim Beam Crisps, Levi Roots Crisps, Lentil Waves, and the Popcorn & Me brands, and has just completed a further investment of over £7m across its Leicester and Plymouth sites.

The investment will include theinstallation of a state-of-the-art frying hall in Leicester and pallet handling automation in Roborough to strengthen Burts Snacks’ position in the market. Further capacity will be added to its flash frying, popcorn and compression popping technologies in the second half of 2019, with specific focus on flash frying where capacity will be increased by 300%.

Burts outperforms the market

Sales of its potato chip products skyrocketed in 2018, helping it grow by 20%, with the acquisition of Savoury & Sweet pushing the figure to 54%.

As the UK’s fastest growing, independent snacking manufacturer, Burts Snacks is outperforming the crisps, snacks and nuts market with value sales increasing by 4% in the year to 21 April 2019[1]. As a result, Burts Snacks is expected to grow by 25% to £54.9m this year, with sales in the first six months of 2019 reaching £25m, driven by sales in all market segments, particularly the ‘better for you’ category.

The future is bright at Burts

With 306 staff across the UK in sites at Leicester and Plymouth, Burts Snacks has been busy recruiting  64 new jobs in Leicester, as it targets sales of £100m by 2022.

David Nairn, Managing Director of Burts Snacks, commented:

“At a time when other UK snack manufacturers are consolidating into larger, multi-national portfolios, at Burts Snacks, we’re bucking the trend by staying true to our core values by remaining independent and investing in our people, products and facilities to ensure we maintain our status as the leading specialist in premium brand and private label snacks.”


Notes to Editors:


Burts Potato Chips was founded in 1997 with a mission to create the best tasting snacks combining the finest ingredients with first class innovation.  Over twenty years on, it is still true to these roots and offers a wide range of premium hand-cooked potato crisps, innovations such as Lentil Waves, and a range of licensed partnerships with brands such as Guinness, Jim Beam and Levi Roots to multiple and independent retailers, wholesalers, pubs plus vending and foodservice sectors in the UK.  It has also developed exports to the US, Canada, and EMEA.

Privately and proudly British owned, Burts Chips operates from Plymouth and Leicester, employing a total of 306 people with an additional 64 jobs planned in Leicester this year.

For more information about Burts Snacks visit the website at and check us out on LinkedIn at Don’t forget to like us on Facebook ( and follow on Instagram (@burtschips) and Twitter (@BurtsChips).

[1] IRI 52 w/e April 2019

Share This StoryShare on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media Auto Publish Powered By :