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A word from Graham

A word from Graham

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The whole subject around environmental concerns and consumers attitude to healthier eating has still regularly been in the news over the past month. One particularly interesting feature revolved around the collection of waste on Britain’s beaches. Did you see the photographs on LinkedIn? It was a very interesting way of engaging with consumers – making it a little fun for the younger ones to encourage good habits when disposing of waste. Perhaps this is an idea that we in our industry can imitate to be seen to be promoting environmental solutions to our customers to demonstrate our green credentials.
We all know that there are various simple bin options available to sell. This in turn helps our customer to demonstrate their own responsible action in the face of changing attitudes to the environment. But it goes further. It shows we, the operators, to be helping our customers and we can make a small profit on the transactions. We simply must be seen to be making real efforts to address environmental issues and this is a simple service oriented solution which will prove we are serious. One point of note, we must also encourage our customers to positively engage with their waste collection provided. Then the cups/cans/bottles that are collected can be properly sent down the supply chain to ensure correct disposal? After that step, there are several more that vending operators can get involved with to provide solutions that can really work. For example, I was surprised recently, to learn that not all operators realise that the standard paper cup that is used in vending – lined with polyethylene (PE) is actually recyclable! Recent press reports say the opposite, but the FACTS are that they can be and are recycled at this time. Of course, the issues around effective collection remains a key point, but never the less, the facts are that our standard paper cup is 100% recyclable. Do we communicate that fact? Perhaps print it on our cups?
In addition there is the option to use compostable cups? These essentially look the same, but are lined with polylactic acid (PLA). Again, there is a key need to ensure that our clients speak to their collection service provider to ensure the cups are collected effectively, and sent to the right facility for composting, but we can advise them and show paper cups are a good source of recycling or composting material not the “killer” the press/media often presents them as.

While we await the final outcome of the reviews being conducted by the various governments and organisations such as DEFRA, we can at least be seen as doing the right things that perhaps offer up new opportunities. If you need any help identifying the right kind of support services (bins, reverse vending machines etc), please let us know and we can put you in touch with the right suppliers.
On a different topic, you may have notice the trend in recent years of the high street coffee shops promoting seasonal coffee flavours. For example, we have seen the use of special infusions or coffee types to keep the consumers interested, Can we use this idea as well? Obviously this is not easy with traditional vending, although there are flavoured coffee mixes that can be used in chocolate or spare canisters (where available) and I have had good reports that these options boost sales volumes. Obviously with table top machines, and in the right locations, the possibility of selling flavoured syrups might be an extra dimension to our offerings. At least it will be something we can talk about on websites and for wholesaling, and we will need to move quickly. Alternatively, look again at Nestlé Café Azera or Nitro Cold Brew product options to engage with customers and consumers alike.

Again if you need any help identifying products just call.

Regards, Graham.

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