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AA joins World EV Day as Founding Partner

AA joins World EV Day as Founding Partner

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AA joins World EV Day as Founding Partner


The UK’s number one breakdown provider, the AA, has signed up as Founding Partner for World EV Day, being launched by ABB and Green.TV on 9th September 2020.


Current and prospective drivers of electric vehicles, alongside local transport authorities and fleet operators, will be encouraged to recognise the crucial role they play in driving the shift to sustainable road transport and a zero-emission future as part of a day of global e-mobility appreciation.


With most AA roadside mechanics now trained to the equivalent of Institute of the Motor Industry (IMI) Level Two, and a third of the AA Prestige Network already EV capable, the organisation has recognised demand for electric vehicles is on the rise. Indeed, AA Populus research shows one in five people would buy an electric vehicle to maintain the air quality benefits experienced during lockdown. *


World EV Day has ambitions to become an annual event and will also recognise the vital role which reliable and fast charging infrastructure, grid reinforcement and the integration of renewable power generation must play in enabling a truly sustainable transport ecosystem. Going beyond breakdown, the AA has a dedicated contact centre with staff trained in electric charge points to help drivers overcome any issues they may encounter with infrastructure.


Dean Hedger, EV New Business Development Manager at the AA, commented: “As the automotive industry transitions towards electric at such a quick pace, we are working hard to ensure we able to support drivers’ needs throughout the customer journey. As part of our commitment, we are proud to join Green.TV in launching World EV Day, celebrating electric vehicles and all they have to offer towards a greener future for transport.”


AA President Edmund King OBE added: “Having first driven EV around 20 years’ ago, and tried out numerous plug-in, hybrid and pure electric vehicles in the past few years, it is clear technology is moving rapidly and there is now plenty of variety on the market for drivers with diverse vehicle needs. It is a privilege to be part of the first World EV Day, providing opportunities for individuals, fleets and businesses to find out more about the switch to EV.”


Ade Thomas, Founder of media company Green.TV, concluded: “We’re thrilled to be working with the AA on the first event of a global institution in the e-mobility calendar. This event will be a catalyst to drive forward a decarbonised transport future.”


For more information, visit For more information about the AA, visit


*AA/Populus survey responses from 18,129 drivers conducted 12-19 May 2020

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