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Rangers Football Club Announce New Cadbury Partnership

Rangers Football Club Announce New Cadbury Partnership

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Rangers Football Club is proud to announce today its new global partnership with Mondelēz International, owner of Cadbury, making the UK’s favourite chocolate brand the club’s official snacking partner.

 

The partnership will have a strong focus on the Rangers Charity Foundation with Cadbury offering its support for a number of initiatives to carry out charitable work throughout the local community across the current 2020/21 campaign and seasons beyond.

 

The Foundation welcomes this support as the coronavirus pandemic has created a new set of challenges including the cancellation of its biggest fundraising event, the annual Charity Ball. Now forced to host the event virtually, Cadbury is pledging its support by sponsoring the Ball and donating exciting & exclusive sponsorship assets to help drive fund-raising efforts. Guests will have the opportunity to win once in a lifetime exclusive access opportunities such as stadium tours with a club legend, Directors Box match tickets, signed merchandise and even tickets to the Rangers Player of the Year Dinner and much more, all of which are generously donated by Cadbury.

 

Cadbury will further its support of the Foundation’s work with the Coming Home Centre, Govan, which provides a vital drop-in and diverse support service for vulnerable veterans and those affected by poverty, social isolation and other barriers. Cadbury will be supporting the centre’s current outreach project, by contributing to care packages delivered by their drop-in service. Our new partner will also be donating its media assets to help local businesses in association with the Foundation.

 

Naturally, Cadbury will also be offering Rangers fans unique access to their club throughout the duration of the relationship through a series of activities that fans can look out for over the coming months and seasons.

 

In coming together in this way, the partnership deal celebrates the similarities and shared values of the two brands – bringing people together, creating and sharing moments of happiness, as well as celebrating and supporting local communities.

 

Commercial and Marketing Director for Rangers, James Bisgrove said: “Rangers continue to partner with premium brands who have a global appeal. Cadbury is an industry leader and like Rangers, is a world-renowned and much-loved brand. We are excited at the potential that this partnership has for both Rangers and Cadbury. As we approach our 150th anniversary year, we are delighted to form this partnership with a company which shares such a rich heritage, history, and in particular showing their generosity to the community and our fans.”

 

Colin O’Toole, Associate Director of Marketing of Cadbury Equity added: “Rangers is a football club steeped in history, and we are very proud to be able to support the fantastic work the club’s foundation already delivers.  We believe that there is a ‘Glass and a Half’ of generosity in everyone and we hope to play our part in supporting the Glasgow community and working together with the club to help people through this challenging period.”

 

The first fan focused initiative of the partnership, running across more than 180 million Cadbury products, will be Cadbury’s Match and Win promotion, returned for its fourth and biggest ever year in late August. Fans have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers, as well as Cadbury prizes. Check out https://www.cadburyfc.com/ for more information.

 

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