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What Is GDPR?

What Is GDPR?

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The General Data Protection Regulation (GDPR) is a legal act of the European Parliament and the Council that was adopted in April 2016 and comes into force on May 25, 2018. The GDPR primarily seeks to provide unified and clear rules on stronger data protection that are fit for the digital age, give individuals more control of their personal information processed by companies and ease law enforcement. GDPR orchestrates the harmonisation of data protection law across the EU. Regardless of the Brexit outcome, every business that trades in the EU or has clients trading or based in the EU must comply with the law. New UK Data Protection law will incorporate the articles of GDPR and is now in the House of Parliament going through ratification.

1. Awareness
2. Information you hold
3. Communication Privacy Information
4. Individual Rights
5. Subject Access Requests
6. Legal Basis for Processing
7. Consent
8. Children
9. Data Breaches
10. Data Protection by Design
11. Data Protection Officer
12. International Transactions

Not all areas may have a direct impact on your business, but most will.
For example – A business email address that identifies an individual will be labelled as personal information.
Therefore, will your marketing databases and strategy need to meet the new regulation? YES!
If your business does not meet the new regulation and you suffer a data breach, you could face heavy fines, in the case of large organisations this could be in the region of 10-20 million Euro’s or up to 4% of the organisations global income. These fines do not consider any civil actions which could be taken by an individual or group of individuals against organisations suffering data breaches or reputational damage.

For further information you can look at the Information Commissioners Office (ICO) website –
If you would like someone to help you with this process, NIVO are working with Nexus Protect who will be able to identify any areas for improvement.
Please contact Michelle Hefferon at NIVO to discuss on 0113 281 0299 or

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