Discover NIVO Supply Member: Huel
Improving the health of people and the planet through convenient and complete nutrition.
What is Huel? (Human + Fuel = Huel)
You may have spotted a sleek white and black bottle in the hands of gym-goers, students, professionals and the like, and wondered what it contains? Huel.
Huel is a nutritionally complete meal. Every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre, and phytonutrients in a single product.
Complete meals are the fastest growing sub-category of Chilled Drinks in the UK, and Huel is proving itself as the ideal spiral stock with an insatiable consumer demand and strong brand recognition, leading to a Huel RTD sold every second!
Since launching in 2015, Huel has achieved remarkable growth, generating over £1 billion in revenue and selling 500 million meals globally, highlighting the brand’s widespread international success. Each ready-to-drink bottle delivers a full meal, making it the perfect option for on-the-go nutrition and out of home.
Types of Huel
Since its creation, Huel has expanded across multiple ranges, all expertly designed by an in-house team of top nutritionists:
- Huel Ready-to-drink
Complete nutrition, on the go. Huel Ready-to-Drink contains Huel’s mission in a bottle, providing a convenient, nutritious, and delicious complete meal.
- Huel Black Edition
A high protein variant of Huel Ready-to-drink, Huel Black Edition contains 35 grams of protein and is Huel’s most premium RTD yet.
- Huel Daily A-Z
A supercharged vitamin drink, Huel Daily A-Z contains 26 vitamins & minerals, natural caffeine and 925mg of electrolytes, creating one of the most comprehensive energy drinks available.
- Huel Complete Nutrition
Huel Complete Nutrition Bars come in a range of delicious flavours including Chocolate Chip Cookie Dough and Dark Chocolate & Raspberry. They provide a high-protein and high-fibre snack that doesn’t compromise on flavour.
Fuel for Modern Living
Founded in 2015 by Julian Hearn, Huel was created to solve a modern problem: how to eat healthily, sustainably, and conveniently. Headquartered in Tring, UK, Huel has grown into a global brand operating in over 100 countries, serving millions of customers with its mission-driven, nutritionally complete food.
At the core of Huel’s product innovation? Commitment to quality and expertise. Huel produces its powdered meals in a cutting-edge facility in Milton Keynes, UK, and collaborates with specialist manufacturing partners around the globe to ensure the highest standards in formulation and taste.
Huel has had environmental consideration since the beginning, visible in Julian Hearn’s original mission statement:
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Huel is a certified B-Corp and exemplifies a commitment to sustainability through low-carbon products, responsible packaging, and the use of sustainable ingredients; improving the health of people and the planet through convenient and complete nutrition.
All this goes into making Huel the largest RTD sports nutrition brand in the market!
What are you waiting for? Fill your machines with Huel and fuel your sales!