Kepak Launches Marinara Meatball Sub
Kepak is appealing to the growing number of cost-conscious consumers seeking convenient hot food options on the go with the launch of a Marinara Meatball Sub Sandwich under its £107.2m1 Rustlers brand.
Launching into the OOH channel in April, the Marinara Meatball Sub (RRP £2.30, case size 4), offers a hot new addition to the Rustlers range that can easily replicate high street menu favourites consumers are craving, as they continue to curb spend.
“Food to go occasions in Out of Home establishments including sandwich shops (-8%), coffee shops (-5%) and high street (-29%) are all in decline*2 as consumers continue to tighten the purse strings with the increasing cost of living. Workplace and Vending however are seeing a phenomenal increase in demand at +61%*2, highlighting the transition to low-cost grab and go options while eating out of home.” says Carl Hunter of Kepak.
“Sandwiches remain the top food we consume for lunch, however more filling and flavour packed options are seeing the fastest growth. The new Rustlers Marinara Meatball Sub offers a hot lunch option beyond the mediocre that delivers against convenience, enjoyment, and value for money.”
In addition to its hot and convenient meal options, Kepak provides a one stop solution for those seeking automated retail and vending solutions, working in partnership with industry leading businesses across food to go, interior design and payment technology to provide customers with the ultimate turn-key operation.
www.kepakautomatedretail.co.uk
Source
1: Nielsen Total Micro-Snacking, 52 WE 24th December 2022
2: TWC Mealtrak, Wave 108 12we 26th November 2022